I don’t mean moral integrity. Do you deliver what you promise to deliver to your customers EVERY time they interact with your business? When you buy an Audi, you expect Audi quality. Every time. Business integrity means being consistent with every customer interaction and having consistent delivery of your brand promise in your product or service. Every time. Kathy also explains why having integrity within your business- with your entire team- is as critical to the longterm success of your business as having consistent brand integrity with your customers. In the comments below tell me what you have done that helped your business build your brand integrity. Thank you!

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